Our Story

Hanz de Fuko was born in the heart of San Francisco’s Mission District in February of 2009. Founders David Alfonso and Christopher Zent were creative renegades eager to challenge the status quo. The childhood friends were determined to foster creativity and individuality in an industry fast becoming all too corporate. 

The concept was to create amazing, "one of a kind" hair care products that would also serve as a wonderful testament to the artist in all of us. It was about having fun, living with purpose and staying true to oneself - to always view things outside of their common usefulness and see if they can be re-worked, re-invented or re-defined. 

The brand Hanz de Fuko is a symbolic expression of this simple ideology. 

 "Original formulations for the one of a kind individual"

YOUR STYLE SAYS A LOT ABOUT YOU

From your favorite denim, to that lucky v-neck amazingly survived through countless washes and 3 ex-girlfriends (or boyfriends). Or that magnificent, decade old, “pheromone” generating jacket you’ve been known to wear at the local dive, “and was there ever a use for that weird button next to the collar?”

We call these tangible components of your “swagger” – Your Couture.

To you, such sentimental items are an important part of you persona. But they’re more than just building blocks of your style DNA; they’re part of your social compass. Which is why you’ll never question how you end up at the hottest “pop-up” joint in New York at 3am, or why you were able to score a hefty discount from the cute cashier at Kitson.

Like you, we believe in your own brand of individual style.

Your Couture is our Couture.

Let us compliment you along your journey...